Mindwatering, South Main Studios, and South Main Media are a unique fusion of a full service technology consulting and design company, a professional recording studio, and a new media publishing company. Mindwatering, the canvas of the three ensembles, was founded in 1996 by east coast business, art, and music creatives, Tripp & Nicki Black. What began as concentrated, but small beginnings, grew steadily into a now worldwide client base with services provided on nearly every continent, from local Mom & Pop businesses up to global Fortune 500 companies.